The Demand Generation Essentials Series

The Demand Generation Essentials Series
– Real Live Stories. 
– Real Life Results.

Find out more


The idea for The Demand Generation Essentials Series came about as a result of recently completing an 18-city road show with the Online Marketing Summit, where we presented an overview course called The 12 Demand Generation Essentials.

Based on the phenomenal response to the course, we decided to take DG education to the next level.  The result is this fun, practical and fast paced Educational Series presented by actual DG practitioners.

Each week, our interviews will cover one of the 12 DG Essentials.  See which ones are your hot topics and join us!

Take a moment to register and we’ll send you information for how you can join the Internet radio show.  Register only once to gain access to all of the sessions plus access to eduational tools, interview podcasts, and interview Q&A scripts.

Register

Join us every Thursday at 1:00 EDT, starting July 30th.

First Name
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Last Name
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Email Address
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Phone
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Company
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What is your top demand generation challenge for 2009? *

 

Debbie Qaqish

The Demand Generation Essentials Series
– Real Live Stories. 
– Real Life Results.

What will be covered each week:

DG Essential 1 July 30th: Sourcing & Selecting Marketing Automation 
DG Essential 2

August 6th: Sales & Marketing Alignment

DG Essential 3 August 13th: Lead Scoring
DG Essential 4

August 20th: Building Campaigns
(Part 1 - Segmentation, Personas, Content) 

DG Essential 5

August 27th: Building Campaigns
(Part 2 - Channels, Personalized Landing Pages, Forms, Subscriptions Management)

DG Essential 6 September 3rd: Lead Nurturing (‘No Lead Left Behind’) September 3rd
DG Essential 7 September 10th: Metrics & Benchmarking
DG Essential 8 September 17th: Lead Management ('Life Of A Lead')   
DG Essential 9 September 24th: Content Conundrum
DG Essential 10 October 1st: CRM/Integration
DG Essential 11 October 8th: Deliverability & Email Best Practices
DG Essential 12 October 15th: Monetizing Social Media with Marketing Automation

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